Many small business owners claim that Facebook is a waste of time. Let’s take a look at some insights and examples from experts to show how Facebook can be one of the best marketing platforms for your business.
Facebook marketing for small businesses on a limited budget can be a rollercoaster ride. Businesses either feel that it is not for them, or they report very high returns. What if we told you that any small business can have exponential growth from Facebook?
Yes, yours included. This article will cover the top Facebook insights needed for your local business. You don’t need a billion dollar ad expenditure to succeed on Facebook; you just need to know what you are doing.
Differences Between Organic and Paid Social
Are you using both paid and organic strategies for growing your business? If you run ads on social media, paid social is the way to go. Organic growth, on the other hand, gives you long-term development and exposure for your brand.
Organic and paid social media tactics can both be useful in helping you achieve your goals. The differences lie in the scope of exposure your content gets and the immediacy of results.
Organic Social Media Marketing
With organic methods, you’ll have to invest a little more time, but results can be longer-lasting. Organic strategies take time to take effect, but they’re also more cost-effective in the long run.
A great strategy for implementing this is to build relationships by utilizing Facebook’s Many-to-Many features.
Paid Social media Marketing:
Paid social is an excellent way to get results shortly after placing your ad or paying to boost your Facebook post. With paid social, as soon as the allotted budget runs out, your exposure ends.
However, with earned social media you have a chance at extending the paid time frame by using engaging content and participative actions (tweets, likes, and comments).
Prerequisites:
Before we jump into our list of tips, there are some prerequisites you will need. You should already have a
- Facebook ad account
- Setup a Facebook pixel
- Add The Facebook Pixel to your website
- Create Custom Event for your website
- Payment method set up
If these things aren’t set up yet, then bookmark this page so you can refer back to it once you’ve finished the steps.
Let’s take a deep dive into the effective Facebook marketing tips for small businesses recommended by experts:
How to market a small business on Facebook?
Like with any other social media platform, there are specific things you should and shouldn’t do on Facebook.
1. Know your customer
Before taking action on Facebook, make sure you know exactly who your customers are. You can gather a lot of information about your ideal audience by creating a Facebook “Lookalike Audience.” Use a tool like Audience Insights to find out who your most engaged users are and then create an audience based on their traits and interests. This will help you focus your Facebook marketing efforts and get the most bang for your buck by targeting the people most likely to buy from you.
2. Engage, engage, engage!
The best thing about social media is that it allows you to form relationships with people. And the best part about Facebook is how easy it is to start engaging with people. Engagement on Facebook comes in many forms: liking posts, commenting on posts, sharing posts, leaving reviews, etc. As long as you’re showing up in the news feeds of people who have indicated they’re interested in what you have to say or sell, you’ll be engaging with them even if it’s simply by showing up in their newsfeeds!**
3. Create value for your customers—not just for yourself**
Actionable Facebook Marketing Tips For Small Businesses
Try look-alike audience as a cold audience
When you start with ads on your Facebook page, you already have an idea of what kind of people to target. Often, it happens that when you are defining the audience of your Facebook ad, you realize that your audience definition is too broad.
Or you may be reaching a lot of people, but your engagement and conversions are very low than what you expected.
When you are creating a look-alike audience, Facebook will try to find other active users on Facebook that share similar traits or have similar interests to your custom audience.
