Organic SEO services are important for helping your website appear on the first page of a search engine results page, where it will be most visible and accessible to users. By choosing an organic SEO service, you can ensure that your website has all the tools necessary to stand out when users conduct searches on Google.
Before hiring an SEO company to optimize your website, you should know what you’re looking for: keyword positioning, increased conversion rates, and traffic.
If you have a local business and want people to find you online in their area, then the right SEO company will be able to advertise your business on local search engines. As long as you know exactly what results you desire, our affordable packages are sure to meet and exceed your expectations.
What Is SEO And Why Do I Need to Know About it?
A good search engine ranking is worth much more than a cool thousand words, according to Google. This statement rings especially true when you consider the hundreds of millions of searches in the US alone every day. With this much traffic, it’s no wonder that a business’s rankings can affect its sales and sourcing opportunities.
If you haven’t worked with search engine optimization (SEO) much, it can be difficult to understand all of the different ways SEO can affect your business. To help you develop an understanding of SEO and improve your efforts toward better marketing and results, we have compiled the opinions on SEO from three experts in the field.
What is SEO for Small Business Owners?
Small business owners are always looking for new ways to improve their businesses. There are many advertising options available to you but choosing the right ones can be difficult. One of the most popular marketing strategies used by small business owners is search engine optimization of their website or blog. By optimizing your site, you increase visibility in search results, making it easier for users to find what they’re looking for online.
If you drive consistent traffic from search engine results pages, you’re more likely to reach and engage your target audience. This could lead to more sales, leads, or whatever else you’re looking for from your website. In this post, we’ve listed everything you need to know about SEO for small business owners and how it can help improve your bottom line. Grab yourself a cup of coffee and settle in because it’s an exciting read!
Building a strong SEO foundation will take time. A lot of people have heard of it, but few grasp the concept of how it works. Even fewer are willing to put the time and effort into learning (that includes you, at first). SEO takes time to do well. It’s not just something that can be done in a weekend.
Improving SEO As A Local Business
If your business is based offline, you should still focus on SEO. Why? Because your customers search for local businesses before they make a purchase decision, according to Diggity . You also have to realize that local businesses are important for the overall economy. “According to comScore’s 2016 U.S. Digital Year in Review , Americans aged 18 and older made 616 million visits to local businesses on their desktops in December 2016. This represents 58% of all digital visits to non-news sites.
Soulo continues to make the point that you should “Add more content to your website. As a small business owner, there’s likely plenty of information about your business and its product/services that can’t be found on your website at the moment. Make sure to make all that information available online.
Best Organic SEO Services for Small Business
Here are 10 tips to help you rank higher in online searches.
1. Tap Emerging Search Trends
“The advice we’re making here is for all businesses,” says Riddall. “It doesn’t matter if you are a service business, or a product based business. All companies should focus on segmenting topical groups of intent-based keywords at each stage of their customer journey. The thought there is that Google is always refining its algorithm and it continues to get better and better at identifying intent — and the keywords that go along with it.
Almost all businesses want to drive traffic to their websites. However, getting the traffic that converts into customers is the hard part. This is why it’s important for small businesses to look for keyword opportunities and content gaps where they can continue reading add value by answering specific questions that their customers have.
Search Engine Journal’s resident e-commerce expert Christopher Riddall writes that creating content surrounding a product before marketing it is of utmost importance; however, he does acknowledge that this isn’t new knowledge, it’s just advice. Riddall advises small businesses that are introducing ecommerce via Shopify, Amazon, or other such platforms to become aware of what is necessary to optimize their product pages in these environments and the content required to complement and support their products .
2. Publish high-quality content
The mission of the search engine is to help people find answers to their questions. The best strategy for getting lots of traffic is to create compelling content. Create articles, videos, and photos that provide quality information to your readers. Also, make sure to update your content frequently so it stays relevant.
“Go deep and not wide in your content strategy. Build authoritative content. Localization is key for discoverability,” says Sigharth Iyer, Head of SEO at resulta.
“Content is your best negotiator,” says Dominique Devereaux, founder of Inner Link Media, an online-marketing consultancy in the Washington DC area. “Link your email, social, PPC, and content strategies together to increase reach and engagement, and increase the chances of campaign goals being met.”
3. Find the right keywords
When it comes to search engine optimization (SEO), small businesses may prioritize short-tail keywords. Long-tail keywords, on the other hand, are less competitive. They still get decent traffic, according to Shiva Kumar Vogalaboyina, Sr. Digital Marketing Analyst at Visaka Industries Limited, who further explains that they’re very targeted. They’re also useful in getting featured snippets—results right above organic results—on Google Search that will drive more traffic to your website.
Finding the best keywords to target for your website content, blog posts, and SEO campaigns is one of the most important aspects of search engine optimization (SEO). While there are numerous free keyword tools available on the web, they are often slow, clunky, or even inaccurate. This is why many SEO experts will argue that paid tools are a better option.
Also, don’t hesitate to use paid tools but make sure you check manually first and filter out irrelevant topics.
As SEO professionals and PPC marketers, we know that our goal is to be found on Google when someone searches for a specific keyword. But did you know that it’s possible to send Google a positive review so that your brand appears at the top of the search results? Doing this right can grow your business by confidently driving traffic to the right page on your website.
4. Don’t overstuff your site with keywords
Search engines like Google frown upon keyword stuffing. If you are just sprinkling keywords all over your content, you risk distorting the meaning and irritating readers. So don’t overdo it. Your priority should be to make the text clear and easy to read. After all, your main motive is to create good content that resonates with your readers / customers, isn’t it?
As Google’s Webmaster guidelines states: “Make pages primarily for users, not for search engines.” To become a human friendly site, you will want your content to be easily readable.
5. Get social Traffic
Social media is a great ally in your SEO strategy because people often use social media platforms as search engines. They’ll type a company name into Facebook’s search, for instance, and you can be found if you’ve created a page there. Your Facebook page will also rank in the search results when people search for your company or products that you sell using Google Search.
6. Make sure your website is user-friendly
Make sure your website is user-friendly.Don’t underestimate the power of readability and usability. Making your website clean, easy-to-navigate, and have a lot of headings to improve readability will help your SEO.
Website speed is also important for SEO. The last thing you want to do is annoy your visitors with a sluggish site. Luckily, there are lots of tools you can use to make sure your website loads quickly. Tools like PageSpeed Insights and Google PageSpeed insights also come in handy.
Another important aspect of a mobile website is how it looks on smartphones. Mobile devices are smaller than desktop screens, so there needs to be a way to make text larger while keeping the layout intact. This will require more research and testing, but if you want your mobile site to be user-friendly and effective, it’s certainly worth the effort.
7. Share Customer Stories
The power of a story is in the ability it gives us to connect with an audience. While the popularity of these short stories has been vastly declining in today’s busy world, stories still remain as a powerful way to impact your audience and create an emotional connection.
Easily the best thing you can do as an entrepreneur to attract new visitors is share content around your brand’s stories. Your own experiences. Your customers’ experiences. And their customers’ experiences. Sharing those not only helps you to make a connection with your audience and potential clients but also raise awareness about your brand on a whole new level. Neil Patel says, “In the era of content marketing, storytelling has become the highest ROI investment for businesses. Hence, every business must learn how to tell stories about their brands and make them a part of their website with basic SEO applied and share them on social media. However simple and small a step it may sound at first, it can drive more people to your brand and take you a long way.”
8. Be Resourceful
“We are SEOs, we love to search for things,” said Brandy Harworth. “Everything you need to rank on Google is available to you when you do some strategic Google searches. The formula is right there…I call it our secret weapon. It’s a strategy I use with every single client and it gets great results.”
Riddall recommends small businesses and SEO pros to tap into the power of tools that automate online review requests and management as reviews have a significant bearing on local search or map pack visibility but can take some time to manage.
9.Link building
You want your site to rank as high as possible on search engine results pages (SERPs), so the more sites that carry a link to your site, the higher you will rank on searches. The easiest way to get other sites to carry a link is by asking. It’s easier than you might think too. Just post a comment on a forum related to your site and ask the moderator(s) to add a link to your site in advanced search options or their links section. If they agree, let them know that you’ll do the same when they next find yourself making a contribution.
Link building is one of the most important tasks you should perform when you need to get your website ranked in Google. If you don’t use backlinks wisely, you will end up boosting the ranking of competitors instead of your own site. There are only two ways to get free SEO-friendly links: build them yourself or ask others to do that for you. Of course, if you go for the second option, you have to spend time finding people who would be interested in linking back to your site. That’s why it’s a good idea to focus on the quality of the links, placing as many high-quality link-building efforts as possible on day after day.
What can an SEO specialist do for you?
- A Solid Website Strategy
A website strategy is a plan to reach a goal based on what your website is already doing well, and what it’s lacking. For example, let’s say the visitors who do visit your site usually book a free consultation. But, you don’t have that many visitors to begin with. An effective strategy will recognize the fact that you need more traffic, so it will focus on that action: how will the site be improved to get more traffic?
What exactly IS a solid website strategy? In short, it’s not just setting up a pretty face and letting your new site do all the work. Nope! A solid website strategy is more than that — it takes into consideration keyword optimization, organic search traffic, conversion rates, and lead generation. It won’t just happen on its own either. It will take work! Not to fear though – you can learn a lot from an experienced marketing strategist like myself.
- Relevant Content
Your content may be the most brilliant thing on earth. It may be the best reflection of your organization’s vision and mission. It might be full of useful information that can make a positive difference in your target audience’s lives. But if your content isn’t relevant to them, your users will never even consider staying to explore or consume it.
- Optimize Website
The term “website optimization” (WSO) has been used for a few decades now to describe the process of using tools, advanced strategies, and experiments to improve the performance of your website. The vast majority of website owners do not optimize their websites in any way. Out of the 1% or so of people who do optimize their websites, most use outdated strategies and tactics that are no longer effective. This article is meant to provide an overview of site optimization techniques as well as show you which specific techniques/tools work best.
Search engine optimization or SEO is a long term strategy that focuses on making a website more visible in the SERPs. The goal of this technique is to get traffic from top search engines (Google, Yahoo, Bing) to your website.
- Targeted Keywords
Targeted keywords are the phrases that your target audience and visitors use in search engines when they are searching for a solution or information related to your business. By using the right keywords, you are targeting the audience you want to reach by catering your content to their interests. Targeting keywords lead to more long-term and often short-term organic search traffic for your website. When it comes to maintaining a competitive edge online, having good SEO practices is critical.
An increasing number of people turn to search engines like Google and Bing to find relevant products and services to meet their desires and needs. And if you rank higher than your competitors in those search engine results pages (SERPs), more people will click on your business listing than theirs.
- 100% Responsive
SEO is considered important for improving the business website. The responsive design of the website is good for SEO, because if the design is a website is responsive that will increase the usability. If the website has a responsive design then it will be usable on all kind of devices like: computers, laptops, tablets, smart phones etc.
Essential Tools For SEO
Having the best SEO tools at your disposal will make all the difference. The ability to plan, manage and monitor your search engine rankings is a necessity for any online business owner. Whether you’re just starting out or have been in the industry for years, it’s important to know what to look for in the right SEO tools. Having a selection of free and paid tools available can help enhance your efforts. That’s why we created this list of essential SEO tools.
- Ahrefs: SEO Keyword Tool
Ahrefs is one of the most popular SEO tools online. It’s like Google when it comes to website crawlers as it runs through websites without any restrictions. Ahrefs can be used by SEO experts to help highlight what parts of your website are in need of improvement. Without a doubt, the site audit tool is the best feature of Ahrefs as it provides you with extremely detailed reports of errors and improvements needed to increase search visibility.
- SEMrush:
The good news is SEMrush offers one of the best free keyword research tools on the market. That means you can run your own competition analysis and spot the next big opportunity long before your competitors get around to it.
SEMrush is one of the most popular SEO tools available today, and for good reason. From a keyword analysis perspective, it has more traffic and keyword information than any other tool I’ve used before. A unique feature about SEMrush is their Domain Vs Domain report which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains.
- Moz Pro
Moz Pro is a platform of SEO tools that aim to help you increase traffic, rankings, and visibility across search engine results. Key tools include the ability to audit your own site using the Moz Pro spider, which should highlight potential issues and recommend actionable insights.
There’s also the ability to track your site rankings over hundreds or even thousands of keywords per website. According to Moz’s founder Rand Fishkin, this is all part of “an overarching model of focusing on the individual rather than on documents”.
- The HOTH:
The HOTH SEO Tools are the safest and best SEO tools I have come across on the internet. It is equipped with all the necessary tools to compete today in SEO.
- Surfer SEO:
Providing you with an in-depth analysis of your content and making it easy for you to optimize for search engines is what Surfer is all about.
Best free SEO tools
- Google Search Console
Long story short, in the hands of a rank-obsessed, link-addicted fool – GSC can make you miserable. But if you’re more interested in improving your own content and gathering new insights for your site – Google Search Console (GSC) is an excellent way for newbie webmasters to get started with SEO. With a little guidance, it’s easy to glean a ton of information from this free – but powerful – tool.
- Google Ads keyword planner
If you’re looking to optimize your web content (and you should be), knowing the right words to target is all-important. Google’s free keyword tool, part of Google Ads, couldn’t be easier to use. Plug your website URL into the box, start reviewing the suggested keywords and off you go. The real trick is coming up with a strategy that will allow you to choose and use those keywords within the content of your website.
- SEOquake
SEOquake is one of the more popular toolbar extensions, used primarily by SEOs. A toolbar extension is a program that you install in your web browser which provides you the opportunity to view details about a site as you’re surfing the web, instead of waiting until you get back onto your computer.
- Google Optimize
Google Optimize. Yet another Google tool on that list (not surprise, right? Yes, you read it right). Google Optimize is not for the faint hearted and will make even seasoned SEO experts uncomfortable.
Conclusion:
We hope you have found this Comprehensive Guide useful. If you want to your business to rank higher in Google, please contact Organic SEO Services for a quote today!
